I have seen EssieButton's face in my "What To Watch" corner of Youtube for ages, and for whatever reason I never clicked on her face until this fall. Just goes to show how big of an idiot I am. She is completely genuine and real, she doesn't try to be anyone she's not, and her content is unbelievably fresh and...GOOD. Maybe it's because she's Canadian and a northern girl, but she's very relaxed and easy to connect to. She is unique not only as a person, but her recommendations are unique to her as well - you aren't going to see what she shares in everyone else's videos. I guess there's a reason Youtube was trying to convince me to watch her all these years!! If you have no other reason to watch her, check her out for the gorgeous Scandinavian furniture in her video backgrounds. I want all of it.
It's hard to know if calling abb3rz07 (it's with a three!!) a beauty guru is an accurate or appropriate statement. First, she talks about beauty and non-beauty related topics equally (...I'm fairly certain that she does more music reviews than makeup reviews). Second, her matter-of-fact, candid manner of speaking is directly opposed to what the average person considers a beauty guru...she even goes so far to make fun of the way most beauty gurus act. It would seem, however, that those very things that set her apart from most makeup girls is what makes her more enjoyable to watch than your average perky girly-girl. Her fresh, edgy style and even edgier manner should instantly add her to your subscription box.
I'm not sure how I went so long without watching Tati, but I am thrilled to have discovered her videos this past summer. Her product knowledge is invaluable, she is conscious of featuring both high-end and drugstore products, and her professionalism in her video making is something to admire. All of this is made even better by her output of a video every single weekday; creating high-quality content with high frequency isn't something that is seen very often, and it's remarkable how she keeps her videos fresh each day. Her maturity isn't something that is often seen in the "beauty guru" genre, and I have thoroughly enjoyed watching her this season!